Designer Consultant Educator – 30 years of design practise, research and philosophy


Peter Friedrich Stephan is a designer, consultant and educator based in Berlin/Germany. His projects focus on digital and social transformation.

Professor for Transformation Design at Academy of Media Arts
publications at Academia and Researchgate
info[at] xing linkedin


How can design and technology help to transform communities, businesses and society?
We initiate and facilitate transformation with cutting edge aesthetics and emergent technology. We develop new tools for designing transformation that are published online here. For older projects see ARCHIVE.


Presentations and workshops in the US and China Fall 2019


Lectures, workshops and talks on Transformation Design at Chinese Universities at CAFA/Beijing, Tongji/Shanghai, CAA/Hangzhou

Bauhaus Transformed

Designing Concerns of Future Cities – Bauhaus Transformed
Presentation at Media Architecture Biennale, Central Academy of Fine Arts, Beijing/China, 2018

Transformation Design

Designing “matters of concern“ (Latour): A future design task?
Chapter in Jonas, Zerwas, von Anshelm 2015: Transformation Design – Perspectives on a New Design Attitude, Birkhäuser (BIRD – Board of International Researchers in Design), p.202-226

BIRD-Titel Kopie

Knowledge Trees

Bildschirmfoto 2015-04-27 um 21.03.33

Wissens-Räume – Wissens-Bäume, räumlich erfahrbare Vermittlug von Wissens-Zusammenhängen

Knowlegde – Design – Organization


The Design of Knowledge Communities based on Pattern Language
Given the corporate goal of innovation it is crucial to tap into the informal and tacit knowledge types that knowledge management fails to address (Master Thesis Soenke Petersen, cooperation Daimler)

MIND 17 – Designing Future Knowledge Systems

TM-konzept-6-timeline_v03While search engines collect and display more and more data, there is not enough aggregation to larger chunks of information. MIND 17 delivers comprehensive views of large data sets rendered in real time and featuring advanced tools for interaction. The focus is on constellations and contexts.


Some projects will be remembered for pioneering concepts on new media platforms
(to be continued…)


Prof. Hans (Nick) Roericht called back students to »change parts«, »(…) die Lehr-/Bildungsteile auszuwechseln, die besonderem ideologischem und professionellen Verschleiß ausgesetzt waren (…) und statt dessen Teile anzubieten, die leistungsfähiger sind in Bezug auf die anstehenden, spezieller die sozio-kulturellen, Aufgaben eines Entwerfers am Ende des Industrialismus, d.h. im so genannten Info-Age oder Symbolzeitalter.« (DIE ZEIT, 17.04.1992)



Performance Arts integrating music, dance, poetry and video, Student work 2003-2004

Cognitive Aspects of Visualization

1996 kognitive Aspekte der Visualisierung
Interactive tool for research into visualization and cognition with Prof. Dr. Dr. Mihai Nadin for the Research Cluster »Bits – Bilder – Bedeutung« 1994–1996

Digital Dissidents

Cooperation with Joseph Weizenbaum while he was a scientific advisor for the Institute of Electronic Business in Berlin (2002–2005).

Weizenbaum cropped

Interface Design

modul 30 inseln frei
Hypermedia publication on design history 2000/02 (cooperation Enno Hyttrek)


Scope drill down skizze

“Scope and drill down” method by PFS
seamlessly scaling from the most complete scope of a project to the smallest detail


Chair Wood 1983

Record Covers

Mint Cover
Cover Design for Avantgarde Noise Band 1986-88

Free International University Berlin

T-Shirt (Cooperation Volker Schneider), Joseph Beuys Exhibition, Berlin 1986


Academy of Media Arts 1997
Rendering of Data Traces, Diploma Carsten Becker

Mac World

PFS_Spindler MAcWorld 1991
Presentation of QuickTime 1.0
PFS and Michael Spindler, CEO of Apple Computer at MacWorld Berlin 1991


Burda_redaktion quadrat
Design of digital workflows at Burda Publishing, Berlin 1992
PFS (head of Burda´s Graphic Arts Department) with Günther Krumminga (head of Burda´s New York office) and Robert Lockwood (founder of news graphics)

High D – Visualization

Complex traffic data is displayed comprehensively in realtime on mobile devices.
Cutting edge in 2003!

TimeSystem on Apple Newton

Ref. Activity Info STONE
Interaction and screen design, Munich 1991
One of the first applications for the new Apple Newton

Philip Morris FutureTalk

drei screens621x390
Computer game, Munich 1991 Engaging audiences on the first Apple Powerbooks

Philip Morris HypeRemix

Hyperemix Main Screen
Eventmarketing, Munich 1990 Interactive music mix station


1991_Apple Kick_Agenda Screens
Eventdesign, Munich 1991
Visuals in cinemascope, cutting edge at the time


1991_Burda Pyramide
Visualization for a publisher, Munich 1992 Visual metaphor for displaying business areas.


1990-91 PASH distortion621x466
Advertising for Pash fashion, Munich 1990 Key visuals for a campaign promoting new denim styles


A laser reads vinyldiscs, another laser cuts vinyldiscs. New Sounds and new forms for sculptures are created.
Diploma by Jens Standke at Academy of Media Arts Cologne. Designaward of the city of Cologne 2013.
Videos at vimeo: assembling of sculpture timelapse, custom built machine with lasercutters technofaktur, >website

Prof. Peter Friedrich Stephan

designer – consultant – educator

– Professor for Transformation Design at the Academy of Media Arts Cologne since 2015
– co-founded the exMedia group and post-graduate program 2015
– Professor for Electronic Publishing, Multimedia, and Networks at Academy of Media Arts Cologne/Germany 1997-2015
– Leadership in Digital Communication, University of the Arts Berlin, University St. Gallen/Switzerland, guestlecturer 2002–2013
– university program in Computational Design, co-founder 1994

Peter is a consultant for digital and social transformation plus business communication for the banking, publishing and computer industries. He lectures and conducts workshops for universities, communities and organizations in Europe, Asia, and the USA. He also leads self comimssioned projects such as Restarting Development Aid. For his projects in designing transformation he developed the ConcernCanvas and other tools that are published open source here.

– Medienquadrat/Knowledge Design (Federal Ministery of Education and Research – BMBF)
Intelligent Objects (funded by the National Academy of Science and Engineering – acatech)
– Cognitive Aspects of Visualization (Research Cluster »Bits–Bilder–Bedeutung«, funded by the Ministery of Innovation, Science and Research Northrhine-Westfalia)
– 50+ scientific papers on transformation design and cognitive design in German, English, French and Japanese available at Academia and Researchgate.
– Books: “Knowledge Media Design” (2005), “Events and E-Commerce” (2000)

Peter serves the scientific community as a consultant for the Federal Ministry of Education and Research, Fraunhofer Gesellschaft, FWF– Wissenschaftsfonds Österreich, ZEvA – Zentrale Evaluations- und Akkreditierungsagentur. He is a peer reviewer for the conferences Mensch und Computer, retune and Learntec as well as for the magazines i-com and Revue – Magazine for the Next Society.